Data Protection

Introduction and overview

We have written this data protection declaration (version 03/27/2024-112755822) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and that of Processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.

In short: We inform you comprehensively about the data we process about you.

Privacy policies usually sound very technical and use legal terms. This data protection declaration, however, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We thereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you didn't know before.

If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the existing links and look at further information on third-party sites. You can of course also find our contact details in the legal notice.

scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Article 4 No. 1 GDPR such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this data protection declaration includes:

all online presences (websites, online shops) that we operate

Social media appearances and email communication

mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration we provide you with transparent information about the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.

As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access to the EU -Law, read at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

Consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be saving the data you entered on a contact form.

Contract (Article 6 paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.

Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.

Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests generally do not apply to us. If such a legal basis is relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

In Austria, this is the Federal Law on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.

The Federal Data Protection Act, or BDSG for short, applies in Germany.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:

Cecile Nordegg

Berggasse 6/9

1090 Vienna

Email: mail@cecilenordegg.eu

Telephone: +43 676 558 13 10

Imprint: https://www.cecilenordegg.eu/impressum/

Storage period

Our general criterion is that we only store personal data for as long as is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled so that data is processed fairly and transparently:

According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to know the following information:

for what purpose we carry out the processing;

the categories, i.e. the types of data, that are processed;

who receives this data and, if the data is transferred to third countries, how security can be guaranteed;

how long the data is stored;

the existence of the right to rectification, deletion or restriction of processing and the right to object to processing;

that you can complain to a supervisory authority (links to these authorities can be found below);

the origin of the data if we did not collect it from you;

whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.

According to Article 16 GDPR, you have a right to correction of data, which means that we must correct data if you find errors.

According to Article 17 GDPR, you have the right to deletion (“right to be forgotten”), which specifically means that you can request the deletion of your data.

According to Article 18 GDPR, you have the right to restrict processing, which means that we are only allowed to store the data but not use it any further.

According to Article 20 GDPR, you have the right to data portability, which means that upon request we will provide you with your data in a common format.

According to Article 21 GDPR, you have a right to object, which, once enforced, will result in a change to the processing.

If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.

If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.

If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.

According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Austria data protection authority

Head: Mag. Dr. Andrea Jelinek

Address: Barichgasse 40-42, 1030 Vienna

Telephone number: +43 1 52 152-0

Email address: dsb@dsb.gv.at

Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or there is other legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we have data processed in third countries. Processing personal data in third countries such as the USA, where many software manufacturers provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently only an adequate level of protection for data transfer to the USA if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Frameworks is. You can find more information about this at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It can also happen that collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, if this is offered.

We will inform you in more detail about data transfer to third countries in the appropriate places in this data protection declaration, if this applies.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In doing so, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks about security and the corresponding security when it comes to both software (e.g. forms) and hardware (e.g. access to the server room). takes measures. Below we will go into specific measures if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data over the Internet in a secure manner.

This means that the entire transmission of all data from your browser to our web server is secured - no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection through technical design (Article 25 Paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.

You can recognize the use of this data transfer protection by the small lock symbol at the top left of the browser, to the left of the internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our internet address.

If you would like to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

COMMUNICATION

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process and process your question and the related business transaction. The data is stored for as long as the law requires.

Affected people

The above-mentioned processes affect everyone who tries to contact us via the communication channels we provide.

Phone

If you call us, the call data will be stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by email and saved to answer your query. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

e-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our email addresses. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Legal basis

The processing of data is based on the following legal bases:

Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue using it for purposes relevant to the business transaction;

Art. 6 Paragraph 1 Letter b GDPR (contract): There is a need to fulfill a contract with you or a processor such as. B. the telephone provider or we need to use the data for pre-contractual activities, such as: B. the preparation of an offer;

Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as: B. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to operate communication efficiently.

Order processing agreement (AVV)

In this section we would like to explain to you what a data processing agreement is and why it is needed. Because the word “order processing agreement” is quite a tongue twister, we will often only use the acronym AVV here in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals.  Due to the involvement of different companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing agreement (AVV). The most important thing for you to know is that the processing of your personal data takes place exclusively according to our instructions and must be regulated by the AVV.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there can also be so-called processors. This includes every company or person who processes personal data on our behalf. More specifically and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

To make the terminology easier to understand, here is an overview of the three roles in the GDPR:

Data subject (you as a customer or interested party) → Responsible party (we as a company and client) → Processor (service provider such as web host or cloud provider)

Content of an order processing contract

As already mentioned above, we have concluded an AVV with our partners who act as processors. Above all, this states that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although in this context the electronic contract conclusion is also considered “written”. The processing of personal data only takes place on the basis of the contract. The contract must contain the following:

Binding to us as those responsible

Obligations and rights of the person responsible

Categories of data subjects

Type of personal data

Type and purpose of data processing

Subject and duration of data processing

Place of data processing

The contract also contains all of the processor’s obligations. The most important duties are:

To ensure data security measures

to take possible technical and organizational measures to protect the rights of the data subject

to maintain a data processing directory

to cooperate with the data protection supervisory authority upon request

carry out a risk analysis in relation to the personal data received

Sub-processors may only be commissioned with the written consent of the person responsible

You can see what such an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-vertragsprocessing.html. A sample contract is presented here.

COOKIES

What are cookies?

Our website uses HTTP cookies to store user-specific data.

Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as: B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC.

For example, cookie data might look like this:

Name: _ga

Value: GA1.2.1326744211.152112755822-9

Purpose: Differentiation of website visitors

Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie

At least 50 cookies per domain

At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purposeful cookies

These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.

Targeting cookies

These cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism” .

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage period. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, although the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires your consent (Article 6 Para. 1 lit. a GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 165 Paragraph 3 of the Telecommunications Act (2021). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if consent is not given, there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience and certain cookies are often absolutely necessary for this.

If non-essential cookies are used, this will only happen with your consent. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Web hosting introduction

What is web hosting?

When you visit websites these days, certain information - including personal data - is created and stored automatically, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or musterexample.com.

If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.

To display the website, the browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually carried out by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets better!

When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, but on the other hand, the web server also needs to store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic shows the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operational security

to maintain operational and IT security

Anonymous evaluation of access behavior to improve our offering and, if necessary, to prosecute or pursue claims

Which data is processed?

Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

the complete internet address (URL) of the website accessed

Browser and browser version (e.g. Chrome 87)

the operating system used (e.g. Windows 10)

the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichkommen/)

the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)

Date and Time

in files called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities if illegal behavior occurs.

In short: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without consent!

Legal basis

The legality of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 Letter f of the GDPR (protection of legitimate interests), because the use of professional hosting from a provider is necessary to keep the company safe and user-friendly on the Internet to be able to present and, if necessary, pursue attacks and claims resulting from this.

There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

1&1 IONOS Web Hosting Data Protection Declaration

What is 1&1 IONOS web hosting?

To host our website, we use the web hosting services of the company IONOS By 1&1. In Germany, 1&1 IONOS SE has its registered office at Elgendorfer Str. 57 in 56410 Montabaur. In Austria you can find 1&1 IONOS SE at Gumpendorfer Straße 142/PF 266 in 1060 Vienna.

IONOS offers the following web hosting services: domain, website & shop, hosting & WordPress, marketing, email & office, IONOS cloud and server. With over 22 million domains, almost 9 million customer contracts and 100,000 servers, IONOS is one of the largest German top dogs in the web hosting sector.

We have already mentioned it in our introductory words on the subject of web hosting: Hosting also stores data from you or your device on the IONOS servers. First of all, your IP address, which is known to be part of your personal data, will be stored. In addition, technical data such as the URL of our website, the name of the internet browser or which operating system you use are also stored.

Why do we use 1&1 IONOS web hosting?

IONOS was founded in Germany in 1988 and has over 30 years of experience under its belt. But that doesn't mean that the company isn't constantly evolving in terms of technology. In our opinion, it is precisely this combination of experience and innovative spirit that offers a good basis for our website. Ultimately, we want our website to function smoothly 24 hours a day while ensuring a high level of security. Since IONOS does not limit monthly data traffic and provides plenty of storage space, our website remains powerful even with many visitors. We are very satisfied with the speed of the website and the price-performance ratio currently meets our requirements.

What data is processed by 1&1 IONOS Webhosting?

1&1 IONOS Webhosting may also process your personal data. When you visit our website, the following data about you or your computer is stored at IONOS:

The previously visited website (also called referrer)

The requested website (in this case our website)

Browser type and browser version

The operating system you are using and the type of device you are using

Time of page access

Your IP address in anonymized form

The data collected is used to increase the security of the website, detect possible errors and also to carry out anonymous statistical analysis. According to IONOS, the anonymized IP address is only used to determine the location of access.

How long and where is the data stored?

The data is stored on IONOS’ own servers. In principle, IONOS stores the data for as long as it is necessary to fulfill its obligations. Visitor data is stored for 8 weeks. However, it can also happen that data is stored for a longer period of time, for example in order to have evidence of possible legal disputes. Visitor data will not be passed on to third parties or transferred to a country outside the EU.

How can I delete my data or prevent data storage?

You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of the data at any time.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the relevant instructions for the most popular browsers under the “Cookies” section.

Legal basis

We have a legitimate interest in using IONOS to be able to offer our online service. Professional hosting from a provider is necessary in order to be able to present our company on the Internet in a secure and user-friendly manner and to be able to track possible cyber attacks. The corresponding legal basis for this is Article 6 Paragraph 1 Letter F GDPR (legitimate interests).

You can find a lot more information about data protection at IONOS in the data protection declaration at https://Www.Ionos.De/Terms-Gtc/Datenschutzerklaerung/. If you have any further questions about data protection, you can also contact the IONOS data protection team by email at Datenschutz@Ionos.De.

Order processing agreement (AVV) IONOS

We have concluded an order processing agreement (AVV) with IONOS in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read what an AVV exactly is and, above all, what must be contained in an AVV in our general section “Order Processing Agreement (AVV)”.

This contract is required by law because IONOS processes personal data on our behalf. This clarifies that IONOS may only process data that you receive from us according to our instructions and must comply with the GDPR. The link to the order processing agreement (AVV) can be found at Https://Www.Ionos.De/Hilfe/Datenschutz/Allgemeine-Informationen-Zur-Datenschutz-Grundverordnung-Dsgvo/Auftragsverarbeitung.

Web Analytics Introduction

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, called web analytics or web analysis for short. Data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyzes of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. This allows us to test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data can be stored in cookies.

Why do we do web analytics?

We have a clear goal in mind with our website: We want to provide the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

Which data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, as a rule, for example, what content you view on our website, which buttons or links you click on, when you access a page, which browser you use, is stored Which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

In addition, your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or email address, is generally stored. All of this data, if collected, will be stored pseudonymously. This means you cannot be identified as a person.

The following example schematically shows how Google Analytics works as an example of client-based web tracking with Java script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information about it. In general, we only process personal data for as long as it is strictly necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may also be exceeded.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Article 6 Paragraph 1 Letter A of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to the consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we detect website errors, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter F GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which data of yours is stored and processed, you should read the data protection declarations of the respective tools.

Information about specific web analytics tools, if available, can be found in the following sections.

Social media introduction

What is Social Media?

In addition to our website, we are also active on various social media platforms. Data from users can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. With our social media presence we can bring our products and services closer to interested parties. The social media elements integrated into our website help you switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel has the primary purpose of being able to carry out web analysis. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be made about your interests with the help of the evaluated data and so-called user profiles can be created. This also makes it possible for the platforms to present you with tailored advertisements. Cookies are usually placed in your browser for this purpose and store data about your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Article 26 GDPR. If this is the case, we will advise you separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below on the affected platform.

Please note that when you use the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to easily request or enforce your rights in relation to your personal data.

Which data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which ones Buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the provider's servers. This means that only the providers have access to the data and can give you the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to data processing, you should read the company's respective data protection declaration carefully. If you have any questions about data storage and data processing or would like to assert the corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information about it. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as it is strictly necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may also be exceeded.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used in social media tools, we also recommend our general data protection declaration about cookies. To find out exactly which data of yours is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 Letter A GDPR). In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 Letter F GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the relevant service provider.

You can find information about specific social media platforms - if available - in the following sections.

Facebook privacy policy

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to provide you and people who are interested in our products and services with the best possible deal.

If data is collected and passed on from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. Responsible for. Facebook is solely responsible for the further processing of this data. Our shared commitments have also been enshrined in a publicly available agreement at https://Www.Facebook.Com/Legal/Controller_addendum. It states that we must clearly inform you about the use of the Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, however, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. Since the term is hardly known, we have decided to just call them Facebook tools. These include, among other things:

Facebook pixel

Social plug-ins (such as the “Like” or “Share” button)

Facebook login

Account kit

APIs (programming interface)

SDKs (collection of programming tools)

Platform integrations

Plugins

Codes

Specifications

Documentations

Technologies and services

Through these tools, Facebook expands services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order for appropriate advertising to be shown to users, Facebook needs information about people's wants and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools enable tailor-made advertising campaigns on Facebook.

Data about your behavior on our website is what Facebook calls “event data”. These are also used for measurement and analysis services. This allows Facebook to create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analysis gives us a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a string. This is also used to encrypt data.

In addition to the contact details, “event data” is also transmitted. “Event Data” refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process mentioned above, Facebook will delete the contact details again.

In order to deliver ads in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools we go into more detail about individual Facebook cookies. You can also find out general information about the use of Facebook cookies at https://Www.Facebook.Com/Policies/Cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers spread around the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. Here's how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now Select “Delete Account” And Then Click “Next And Delete Account”

5) Now enter your password, click “Next” and then “Delete account”

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is about to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to your data being processed and stored using integrated Facebook tools, this consent is considered the legal basis for data processing (Article 6 Paragraph 1 Letter A GDPR). In principle, your data will also be stored and processed based on our legitimate interest (Art. 6 Para. 1 Letter F GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view Facebook's data protection declaration or cookie guidelines.

Facebook processes data from you, among other things. Also in the USA. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data from EU citizens to the USA. More information can be found at https://Commission.Europa.Eu/Document/Fa09cbad-Dd7d-4684-Ae60-Be03fcb0fddf_en.

Facebook also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also complies with European data protection standards if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You will find the resolution and the corresponding standard contractual clauses, etc. Here: Https://Eur-Lex.Europa.Eu/Eli/Dec_impl/2021/914/Oj?Locale=De

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at Https://Www.Facebook.Com/Legal/Terms/Dataprocessing.

We hope we have given you the most important information about the use and data processing of Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend reading the data policy at https://Www.Facebook.Com/Privacy/Policy/.

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. This means you can easily log in with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. You can register there using your Facebook user data. Through this login process, data about you or your user behavior is saved and transmitted to Facebook.

To store the data, Facebook uses various cookies. Below we will show you the most important cookies that are set in your browser or that already exist when you log in to our site using the Facebook login:

Name: Ms

Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j

Purpose: This cookie is used to ensure that the social plugin on our website functions as best as possible.

Expiry date: After 3 months

Name: Datr

Value: 4Jh7XUA2112755822SEmPsSfzCOO4JFFl

Purpose: Facebook sets the “Datr” cookie when a web browser accesses Facebook.Com, and the cookie helps identify login activity and protect users.

Expiry date: After 2 years

Name: _js_datr

Value: Deleted

Purpose: This session cookie is used by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.

Expiry date: After session ends

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include _ Fbp, Sb or Wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

On the one hand, the Facebook login offers you a quick and easy registration process, and on the other hand, it gives us the opportunity to share data with Facebook. This allows us to better tailor our offerings and promotions to your interests and needs. Data we receive from Facebook in this way is public data

Your Facebook name

Your profile picture

A stored email address

Friends lists

Button information (e.g. “Like” button)

Birthday date

Language

Place of residence

In return, we provide Facebook with information about your activities on our website. This includes, among other things, information about the device you use, which subpages you visit or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You may revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://Www.Facebook.Com/Privacy/Policy/.

If you are logged in to Facebook, you can change your advertising settings yourself at https://Www.Facebook.Com/Adpreferences/Advertisers/?Entry_product=Ad_settings_screen.

Facebook Social Plugins Privacy Policy

So-called social plug-ins from Meta Platforms Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or by a clear “Facebook Plug-In” label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

“Save” button

Like Button, Share, Send And Quote

Page plugin

Comments

Messenger plugin

Embedded Posts And Video Players

Group plugin

Visit https://Developers.Facebook.Com/Docs/Plugins for more information on how to use each plug-in. On the one hand, we use the social plug-ins to offer you a better user experience on our site, and on the other hand, because they allow Facebook to optimize our advertisements.

If you have a Facebook account or have already visited Https://Www.Facebook.Com/, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and combining it with the Facebook data, you must log out of Facebook while visiting our website.

If you are not logged in to Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit can be transferred to Facebook. We would like to expressly point out that we do not know exactly the exact contents of the data. However, we try to inform you as best as possible about data processing based on our current level of knowledge. You can also read how Facebook uses the data in the company's data policy at https://Www.Facebook.Com/About/Privacy/Update.

At least the following cookies will be set in your browser when you visit a website with social plug-ins from Facebook:

Name: Dpr

Value: Not specified

Purpose: This cookie is used to make the social plug-ins work on our website.

Expiry date: After session ends

Name: Ms

Value: 0jieyh4112755822c2GnlufEJ9..Bde09j…1.0.Bde09j

Purpose: The cookie is also necessary for the plug-ins to function properly.

Expiry date: After 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your advertising settings yourself at https://Www.Facebook.Com/Adpreferences/Advertisers/. If you are not a Facebook user, you can basically manage your usage-based online advertising at https://Www.Youronlinechoices.Com/De/Praferenzmanagement/?Tid=112755822. There you have the option to deactivate or activate providers.

If you would like to learn more about Facebook's privacy policy, we recommend you visit the company's own data policy at https://Www.Facebook.Com/Privacy/Policy/.

Instagram Privacy Policy

What is Instagram?

We have integrated functions from Instagram into our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is part of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you access websites on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies.

Below we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram is owned by Meta Platforms Inc., we obtain our information from both the Instagram policies and the Meta privacy policies themselves.

Instagram is one of the most famous social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also distribute them to other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to prepare our content in a varied manner. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected may also be useful to us for personalized advertising on Facebook. This means our ads only reach people who are genuinely interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser will automatically contact Instagram's servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you make, about advertisements you see and how you use our services. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes name, address, telephone number and IP address. This customer data will only be transmitted to Instagram once it has been previously “hashed”. Hashing means turning a data set into a string. This allows you to encrypt the contact details. In addition, the “event data” mentioned above will also be transmitted. “Event data” means Facebook – and therefore also Instagram – data about your user behavior. It may also happen that contact details are combined with event details. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions you use and whether you have an Instagram account, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means that if you have an Instagram account or have visited Www.Instagram.Com, Instagram has set at least one cookie. If this is the case, your browser will send information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after comparison), this data will be deleted or anonymized. Although we have worked intensively on Instagram's data processing, we cannot say exactly which data Instagram collects and stores.

Below we will show you the cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: Csrftoken

Value: ""

Purpose: This cookie is most likely set for security reasons to prevent forgery of requests. However, we were unable to find out more about this.

Expiry date: After one year

Name: Mid

Value: ""

Purpose: Instagram sets this cookie to optimize its own services and offers in and outside of Instagram. The cookie sets a unique user ID.

Expiry Date: After the Session Ends

Name: Fbsr_112755822124024

Value: No information

Purpose: This cookie stores the log-in request for users of the Instagram app.

Expiry Date: After the Session Ends

Name: Rur

Value: ATN

Purpose: This is an Instagram cookie that ensures functionality on Instagram.

Expiry Date: After the Session Ends

Name: Urlgen

Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112755822”

Purpose: This cookie is used for Instagram’s marketing purposes.

Expiry Date: After the Session Ends

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies with external partners and with people they connect with around the world. Data processing takes place in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, including for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you will have to permanently delete your Instagram account.

Here's how deleting your Instagram account works:

First, open the Instagram app. On your profile page, go down and click on “Help Section”. Now come to the company's website. On the website, click “Manage Account” and then click “Delete Your Account.”

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you will not be part of your account and will therefore not be deleted.

As mentioned above, Instagram stores your data primarily through cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, administration always works a little differently. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

You can also generally set up your browser so that you are always informed when a cookie is about to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 Letter A GDPR). In principle, your data will also be stored and processed based on our legitimate interest (Art. 6 Para. 1 Letter F GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the relevant service provider.

Instagram processes data from you, among other things. Also in the USA. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data from EU citizens to the USA. More information can be found at https://Commission.Europa.Eu/Document/Fa09cbad-Dd7d-4684-Ae60-Be03fcb0fddf_en.

Instagram also uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also complies with European data protection standards if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Instagram undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You will find the resolution and the corresponding standard contractual clauses, etc. Here: Https://Eur-Lex.Europa.Eu/Eli/Dec_impl/2021/914/Oj?Locale=De

We have tried to provide you with the most important information about data processing by Instagram. You can learn more about Instagram's data policies at https://Privacycenter.Instagram.Com/Policy/.

Security & Anti-Spam

What is security & anti-spam software?

With so-called security and anti-spam software, you can protect yourself and us from various spam or phishing emails and possible other cyberattacks. Spam refers to mass mailings that you did not ask for. Such emails are also called garbage data and can also cause costs. Phishing emails are messages that aim to build trust through fake messages or websites in order to obtain personal information. Anti-spam software usually protects against unwanted spam messages or malicious emails that could introduce viruses into our system. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why Do We Use Security & Anti-Spam Software?

We attach particular importance to security on our website. After all, it's not just about our safety, but above all about your safety. Unfortunately, cyber threats are now part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system using a cyber attack. And therefore a good defense system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we also use other external security services in addition to the standardized security systems on our computer. Unauthorized traffic of data is thus better prevented and this way we protect ourselves against cybercrime.

What data is processed by security & anti-spam software?

Exactly which data is collected and stored depends of course on the respective service. However, we always strive to only use programs that collect data very sparingly or only store data that is necessary to fulfill the service offered. In principle, the service may store data such as name, address, IP address, email address and technical data such as browser type or browser version. Any performance and log data can also be collected to detect possible incoming threats in a timely manner. This data is processed as part of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). These security services also, in some cases, work with third parties who may store and/or process data under the direction of and in accordance with privacy policies and other security measures. Data is usually stored via cookies.

Duration of data processing

We will inform you below about the duration of data processing if we have further information about it. For example, security programs store data until you or we revoke data storage. In general, personal data is only stored for as long as is strictly necessary for the provision of the services. In many cases, we unfortunately lack precise information from the providers about the length of storage.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party security software providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies may also be used in such security services, we recommend our general data protection declaration about cookies. To find out exactly which data of yours is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

We use the security services primarily based on our legitimate interests (Art. 6 Para. 1 Letter F GDPR) in a good security system against various cyber attacks.

Certain processing, in particular the use of cookies and the use of security functions, requires your consent. If you have consented to your data being processed and stored by integrated security services, this consent is considered the legal basis for data processing (Article 6 Paragraph 1 Letter A GDPR). Most services we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the relevant service provider.

Information about special tools – if available – can be found in the following sections.

Audio & Video Introduction

What are audio and video elements?

We have integrated audio and video elements onto our website so that you can watch videos or listen to music/podcasts directly via our website. The Content is Provided by Service Providers. All content is also obtained from the corresponding servers of the providers.

These are integrated functional elements from platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free, but paid content can also be published. With the help of these integrated elements you can listen to or watch the respective content via our website.

If you use audio or video elements on our website, personal data from you may also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course we want to provide you with the best deal on our website. And we are aware that content is no longer conveyed solely in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. In addition to our texts and images, we also offer video and/or audio content.

What data is stored by audio & video elements?

When you visit a page on our website that has, for example, an embedded video, your server connects to the service provider's server. Data from you will also be transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party or not. This usually includes your IP address, browser type, operating system, and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on or which website you use the service from. All of this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the data protection declaration of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the third-party servers either below in the data protection text of the respective tool or in the data protection declaration of the provider. In principle, personal data is only processed for as long as it is absolutely necessary to provide our services or products. This usually also applies to third-party providers. You can usually assume that certain data will be stored on the third-party servers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of processing until revocation remains unaffected.

Since cookies are usually used due to the integrated audio and video functions on our site, you should also read our general data protection declaration about cookies. You can find out more about how your data is handled and stored in the data protection declarations of the respective third-party providers.

Legal basis

If you have consented that your data can be processed and stored through integrated audio and video elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 Letter A GDPR). In principle, your data will also be stored and processed based on our legitimate interest (Art. 6 Para. 1 Letter F GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated audio and video elements if you have given your consent.

Spotify privacy policy

We use Spotify, a music and podcast tool, on our website. Service provider is the Swedish company Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden.

You can find out more about the data that is processed through the use of Spotify in the Privacy Policy at https://Www.Spotify.Com/De/Legal/Privacy-Policy/.

Vimeo privacy policy

What is Vimeo?

We also use videos from Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. Certain data from you may be transferred to Vimeo. In this privacy policy we will show you what data is involved, why we use Vimeo and how you can manage or prevent your data or data transfer.

Vimeo is a video platform that was founded in 2004 and has been allowing streaming of videos in HD quality since 2007. Since 2015 it can also be streamed in 4k Ultra HD. The portal is free to use, but paid content can also be published. Compared to the market leader YouTube, Vimeo places particular emphasis on high-quality content. On the one hand, the portal offers a lot of artistic content such as music videos and short films, but on the other hand it also offers useful documentaries on a wide variety of topics.

Why do we use Vimeo on our website?

The goal of our website is to provide you with the best possible content. And as easily accessible as possible. Only when we have achieved this will we be satisfied with our service. The video service Vimeo helps us achieve this goal. Vimeo gives us the opportunity to present you high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right away with us. This expands our service and makes it easier for you to access interesting content. In addition to our texts and images, we also offer video content.

What data is stored on Vimeo?

When you visit a page on our website that has a Vimeo video embedded, your browser connects to Vimeo's servers. This results in a data transfer. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system or very basic device information. Vimeo also stores information about which website you use the Vimeo service and which actions (web activities) you carry out on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with the built-in Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.

If you are logged in to Vimeo as a registered member, more data may usually be collected as more cookies may already have been set in your browser. In addition, your actions on our website will be directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while surfing our website.

Below we will show you cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: Player

Value: ""

Purpose: This cookie saves your preferences before you play an embedded Vimeo video. This will restore your preferred settings the next time you watch a Vimeo video.

Expiry date: After one year

Name: Vuid

Value: Pl1046149876.614422590112755822-4

Purpose: This cookie collects information about your actions on websites that have embedded a Vimeo video.

Expiry date: After 2 years

Note: These two cookies are always set whenever you are on a website with an embedded Vimeo video. If you watch the video and click on the button, for example to “share” or “like” the video, further cookies will be set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows a selection of possible cookies that may be set when you interact with the Vimeo video:

Name: _abexps

Value: %5B%5D

Purpose: This Vimeo cookie helps Vimeo remember the settings you have made. This can be, for example, a preset language, a region or a username. Generally, the cookie stores data about how you use Vimeo.

Expiry date: After one year

Name: Continuous_play_v3

Value: 1

Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause or replay a video.

Expiry date: After one year

Name: _ga

Value: GA1.2.1522249635.1578401280112755822-7

Purpose: This cookie is a third-party cookie from Google. By default, Analytics.Js uses the _ga cookie to store the user ID. Basically, it serves to distinguish website visitors.

Expiry date: After 2 years

Name: _gcl_au

Value: 1.1.770887836.1578401279112755822-3

Purpose: This third-party cookie from Google AdSense is used to improve the effectiveness of advertisements on websites.

Expiry date: After 3 months

Name: _fbp

Value: Fb.1.1578401280585.310434968

Purpose: This is a Facebook cookie. This cookie is used to display advertisements or advertising products from Facebook or other advertisers.

Expiry date: After 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York State (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the USA and also in other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored at Vimeo until the company no longer has an economic reason for storing it. The data will then be deleted or anonymized.

How can I delete my data or prevent data storage?

You always have the option to manage cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and collect information about you, you can delete or deactivate cookies at any time in your browser settings. Depending on your browser, this works a little differently. Please note that after deactivating/deleting cookies, various functions may no longer be fully available. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

Legal basis

If you have agreed that your data can be processed and stored through integrated Vimeo elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 Letter A GDPR). In principle, your data will also be stored and processed based on our legitimate interest (Art. 6 Para. 1 Letter F GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated Vimeo elements if you have given your consent. Vimeo also sets cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the relevant service provider.

Vimeo processes data from you, among other things. Also in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may involve various risks to the legality and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or for data transfer there, Vimeo uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also complies with European data protection standards if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Vimeo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You will find the resolution and the corresponding standard contractual clauses, etc. Here: Https://Eur-Lex.Europa.Eu/Eli/Dec_impl/2021/914/Oj?Locale=De

More information about Vimeo's standard contractual clauses can be found at https://Vimeo.Com/Privacy#International_data_transfers_and_certain_user_rights.

You can find out more about the use of cookies at Vimeo at Https://Vimeo.Com/Cookie_policy. You can read information about data protection at Vimeo at Https://Vimeo.Com/Privacy.

YouTube privacy policy

What is YouTube?

We have added YouTube videos to our website. This means we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you access a page on our website that has an embedded YouTube video, your browser will automatically connect to the YouTube or Google servers. Different data is transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

Below we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. In order for us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course interesting videos shouldn't be missing. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data we collect, Google can only show these advertisements to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube will set at least one cookie that stores your IP address and our URL. If you are logged in to your YouTube account, YouTube can associate your interactions on our website with your profile, usually using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any reviews, sharing content on social media or adding it to your favorites on YouTube.

If you are not signed in to a Google account or YouTube account, Google stores data with a unique identifier that is associated with your device, browser or app. For example, your preferred language setting remains the same. But much interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set when the account is logged in. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC

Value: B9-CV6ojI5Y112755822-1

Purpose: This cookie registers a unique ID to store statistics of the video viewed.

Expiry date: After session ends

Name: PREF

Value: F1=50000000

Purpose: This cookie also registers your unique ID. Google receives statistics about how you use YouTube videos on our website via PREF.

Expiry date: After 8 months

Name: GPS

Value: 1

Purpose: This cookie registers your unique ID on mobile devices to track GPS location.

Expiry date: After 30 minutes

Name: VISITOR_INFO1_LIVE

Value: 95Chz8bagyU

Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with an integrated YouTube video).

Expiry date: After 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID

Value: ZILlvClZSkqGsSwI/AU1aZI6HY7112755822-

Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.

Expiry date: After 2 years

Name: CONSENT

Value: YES+AT.De+20150628-20-0

Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security to check users and protect user data from unauthorized attacks.

Expiry date: After 19 years

Name: HSID

Value: AcRwpgUik9Dveht0I

Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.

Expiry date: After 2 years

Name: LOGIN_INFO

Value: AFmmF2swRQIhALLl6aL…

Purpose: This cookie stores information about your login data.

Expiry date: After 2 years

Name: SAPISID

Value: 7oaPxoG-PZsJuuF5/AnUdDUIsJ9iJz2vdM

Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.

Expiry date: After 2 years

Name: SID

Value: OQfNKjAsI112755822-

Purpose: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.

Expiry date: After 2 years

Name: SIDCC

Value: AN0-TYuqub2JOcDTyL

Purpose: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.

Expiry date: After 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. At Https://Www.Google.Com/About/Datacenters/Locations/?Hl=De you can see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. Some data can be deleted at any time, others are automatically deleted after a limited period of time, and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account remains stored until you delete it. Even if you're not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in your Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser to delete or disable Google cookies. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is about to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have agreed that your data can be processed and stored through integrated YouTube elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 Letter A GDPR). In principle, your data will also be stored and processed based on our legitimate interest (Art. 6 Para. 1 Letter F GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the relevant service provider.

Youtube processes data from you, among other things. Also in the USA. YouTube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://Commission.Europa.Eu/Document/Fa09cbad-Dd7d-4684-Ae60-Be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also complies with European data protection standards if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You will find the resolution and the corresponding standard contractual clauses, etc. Here: Https://Eur-Lex.Europa.Eu/Eli/Dec_impl/2021/914/Oj?Locale=De

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://Business.Safety.Google/Intl/De/Adsprocessorterms/.

Since YouTube is a subsidiary of Google, there is a common privacy policy. If you would like to find out more about how your data is handled, we recommend reading the privacy policy at https://Policies.Google.Com/Privacy?Hl=De.

YouTube Subscribe Button Privacy Policy

We have installed the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters against a red background and the white “Play symbol” to the left of it. The button can also be shown in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “Subscribe” button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website specifically. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to store and process data from you.

If you see a built-in subscribe button on our site, YouTube will - according to Google - set at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC

Value: B9-CV6ojI5112755822Y

Purpose: This cookie registers a unique ID to store statistics of the video viewed.

Expiry date: After session ends

Name: PREF

Value: F1=50000000

Purpose: This cookie also registers your unique ID. Google receives statistics about how you use YouTube videos on our website via PREF.

Expiry date: After 8 months

Name: GPS

Value: 1

Purpose: This cookie registers your unique ID on mobile devices to track GPS location.

Expiry date: After 30 minutes

Name: VISITOR_INFO1_LIVE

Value: 11275582295Chz8bagyU

Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with an integrated YouTube video).

Expiry date: After 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged in to your YouTube account, YouTube can use cookies to store many of your actions/interactions on our website and assign them to your YouTube account. For example, YouTube receives information about how long you surf our site, what type of browser you use, what screen resolution you prefer or what actions you take.

YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

Explanation of terms used

We always strive to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don't want to use them without explanation. Below you will find an alphabetical list of important terms used, which we may not have addressed sufficiently in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.

supervisory authority

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“supervisory authority” means an independent public body established by a Member State in accordance with Article 51;

Explanation: “Supervisory authorities” are always state, independent institutions that are also authorized to issue instructions in certain cases. They serve to carry out the so-called state supervision and are located in ministries, special departments or other authorities. There is an Austrian data protection authority for data protection in Austria, while in Germany there is a separate data protection authority for each federal state.

Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Processor” means a natural or legal person, authority, institution or other body that processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes every company or person who processes personal data on our behalf. As a result, in addition to service providers such as tax consultants, processors can also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Consent” of the data subject means any voluntary, informed and unambiguous expression of will in the form of a statement or other unambiguous confirmatory act by which the data subject indicates that he or she agrees to the processing of personal data concerning him or her Agreed;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. You probably know that. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree to data processing. You can usually also make individual settings and decide for yourself which data processing you allow and which not. If you do not consent, no personal data about you may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

Personal Data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Personal Data” means any information relating to an identified or identifiable natural person (hereinafter “Data Subject”); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics that express the physical, physiological, Genetic, psychological, economic, cultural or social identity of that natural person can be identified;

Explanation: Personal data is all data that can identify you as a person. This is usually data such as:

Surname

address

E-mail address

Postal address

Telephone number

birth date

Identification numbers such as social security number, tax identification number, ID card number or matriculation number

Bank details such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address is also considered personal data. IT experts can use your IP address to at least determine the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data that are also particularly worth protecting. These include:

Racial And Ethnic Origins

Political opinions

Religious or ideological beliefs

Union membership

Genetic data such as data collected from blood or saliva samples

Biometric data (this is information about psychological, physical or behavioral characteristics that can identify a person).

Health data

Data On Sexual Orientation Or Sex Life

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Profiling” means any type of automated processing of personal data, which consists in the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or relocation of that natural person;

Explanation: Profiling involves gathering various information about a person in order to learn more about that person. In the web sector, profiling is often used for advertising purposes or for credit checks. Web or advertising analysis programs collect, for example, data about your behavior and your interests on a website. This results in a special user profile that can be used to target advertising to a target group.

Responsible person

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing Personal Data; If the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and therefore the “controller”. If we pass on collected data to other service providers for processing, they are “processors”. For this, an “order processing agreement (AVV)” must be signed.

processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Processing” means any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data, such as collecting, recording, organizing, structuring, storing, adapting or modifying, reading, querying, using , disclosure by transmission, distribution or other form of delivery, alignment or association, restriction, deletion or destruction;

Note: When we talk about processing in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.

Final word

Congratulations! If you're reading this, you've actually "fought" your way through our entire privacy policy, or at least scrolled this far. As you can see from the scope of our privacy policy, we do not take the protection of your personal information lightly.

It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. We not only want to tell you which data is processed, but also explain the reasons for using various software programs. As a rule, data protection declarations sound very technical and legal. Since most of them are not web developers or lawyers, we also wanted to take a different linguistic approach and explain the matter in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the data protection declaration.

If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible body. We wish you a nice time and hope to welcome you back to our website soon.

All texts are copyrighted.

Source: Created with AdSimple's Privacy Generator